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MARKETING STRATEGY

Objective

Our mutual objective is to procure a qualified buyer or tenant for your property in a time frame that makes the most sense for our clients. This is accomplished by providing maximum exposure to potential prospects and other commercial real estate brokers using the widest spectrum of mediums.

Specific Strategies

The primary strategy for marketing is to identify probable users or purchasers such as developers, builders and investors on a local, regional and national basis. Sources include Realtec’s past and current clients plus national databases. Personal contact will be made first with the most likely prospects with a direct mail campaign combined with telephone contacts targeting “second tier” prospects.

Regional Network

Realtec offers clients the benefit of three Northern Colorado offices: Fort Collins, Loveland and Greeley. This allows us to capitalize on the movement and expansion of businesses in the entire Northern Colorado region. This coverage has dramatically improved our market share of closed transactions.

Associations

Ten of the Realtec broker/partners hold the Certified Commercial Investment Member designation (CCIM). The CCIM requires the successful completion of six intensive week-long courses on financial and investment analysis, real estate taxation and consulting. After completing the courses, candidates must submit a list of closed transactions showing a depth of experience in commercial investment. Five brokers also have achieved the Society of Industrial and Office Realtors (SIOR) designation, reflecting completion of nationally accredited coursework and consummating a high volume of industrial and office transactions. In addition, one broker holds the Member, Appraisal Institute (MAI) designation, the most advanced designation offered in the property valuation profession.

Northern Colorado Commercial Association of Realtors (NCCAR)

In Northern Colorado, Realtec is instrumental in governing and operating this association and maintaining its regional database of properties for sale, for lease and sold or leased comparables. NCCAR (Northern Colorado Commercial Association of Realtors) also meets monthly to discuss issues related to commercial real estate.

Marketing Department

Realtec is the only commercial real estate brokerage in Northern Colorado to provide a full-time marketing department. Korin Shimek, Marketing Coordinator and Katrina Sase, Marketing Associate, are highly skilled and success-oriented.

"Realtec has been instrumental to the success of our commercial real estate investments, beginning with our first project in 1997. They always demonstrate a strong grasp on market directions and bring an extraordinary level of creativity to each deal with a benefit to the parties on each side of the table. Realtec is the company that should be sought out by anyone with an interest in Northern Colorado real estate. I recommend their services without hesitation."
David Diehl, CPA
Dunn, Henritze & Diehl, LLP

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